{Yee Von Chan} Illustrator / Designer

CIMB Red Packet Design

2008

– red packet, graphic design, commercial

To propose few red packet designs for CIMB private banking for their exclusive valuable customers during Chinese New Year.

Colours of gold and red were used to denote the prosperous festive mood while elements to greet wealth and happiness for Chinese culture like chrysanthemum, chinese calligraphy, chinese pattern were used to capture the philosophical sensibilities of the Chinese community.

In addition, the envelope to hold the red packets was specially designed to give the classy elegant finish.

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