{Yee Von Chan} Illustrator / Designer

Roots Project - Service Design

2009

– identity, information & interface design, service design, youth society

Group project in my Master aims at analysing future trends of youth society who are searching for their self-awareness and true identities.

The ideas behind the roots Projects is to help the adolescents in 2032 to reconnect with their cultural backgrounds and heritage. It is about about sharing and respecting cultural diversity; bridging different generations; and sharing the togetherness in one community. These notions are visualised through the richness in overlapping colours of the logo.

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